designing

growth stories

wallace parker

marketing leader and brand strategist

I’m Wallace Parker—a marketing leader and brand strategist with over 15 years of experience in both B2B and B2C. I build ROI-driven strategies that fuel customer acquisition and retention through standout brand equity, smart digital tools, and inspired storytelling.

True to my hybrid nature, I bring together branding, creative design, a sales mindset, and an entrepreneurial spirit—all grounded in data and collaboration. Whether it's aligning marketing with sales, crafting digital experiences, or leading cross-departmental launches, I thrive at the intersection of strategy and creativity.

Currently,

I serve as Marketing + Communications Lead for The Supply Room, the second-largest independent office and furniture supplier in the Mid-Atlantic. I work in parallel with our sales teams to design campaigns, tools, and strategies that strengthen customer relationships and drive revenue. Some of my favorite recent initiatives include migrating three business units into Klaviyo for smarter segmentation, creating lead-generation funnels through Issuu, and spearheading the go-to-market and growth strategy for our furniture category—an effort that has created strong cross-departmental collaboration and significant category momentum.

for much of my career,

I’ve been immersed in large-scale event and wholesale marketing. At AmericasMart, I managed a $2M marketing budget and partnered with sales leadership on forecasting and planning for category launches and trade show expansions. From merchandising and vendor mix to show floor design and event programming, I learned how to forecast and align marketing strategy directly with sales outcomes. I led omni-channel marketing for 10 major wholesale events, contributing to double-digit revenue growth, building brand campaigns that expanded digital engagement, and supporting successful new product and category launches.

At the core,

My work is about building thoughtful, effective marketing that connects people to brands in meaningful ways. I believe great marketing is creative and strategic, but also collaborative and measurable—driving both engagement and results that last.